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Note: My apologies to anyone following this particular blog as I thought my links and 301 redirect had been updated to the new one (for over a year – embarrassed much?). Hence, this blog will remain for archive purposes.
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I’ve been dying for months to do this blog post, and sometimes when you’re bound by confidentiality agreements, you can’t share images. But now that this is finally public knowledge I can talk about it!
Last summer the Metro Store Team Leader of Whole Foods Market contacted me to do a group photo shoot of the leadership teams of the Whole Foods Market Yorkville and Whole Foods Market Oakville locations to celebrate and announce their new Mississauga location and their new Midwest Regional President. Since this photo shoot a new location in North York Toronto has also been announced. You can read all about it at the National Post.
Having been an Associate Bakery Team Leader and Pastry Chef with Whole Foods Market in the past for 7 years in both the Yorkville and Oakville locations, it was great to catch up with all of my awesome colleagues again! Secretly I miss being at Whole Foods and working with the amazing and inspiring people there, but not enough for me to give up my photography! LOL
Here are some of the select images from the photo shoot (digital and medium format film)…





We finished the photo shoot and announcement with dinner at Jack Astor’s. Just supporting the local establishments!

The ground has officially been broken for the Mississauga location and I can’t wait to see the new store! Opening new stores has always been really exciting as well as an emotional experience for those involved. So many amazing and talented people make it happen! During my time with Whole Foods Market I’ve been privileged to have travelled, assisted and trained new pastry team members in baking, chocolate work and gelato making with the opening of stores in Chicago, Omaha Nebraska, Milwaukee, Michigan as well as a visit to the stores in Manhattan of New York City. Whole Foods Market is a truly amazing company to shop at and work for. I can personally attest!
To keep up to date with your favourite Whole Foods Market, you can follow them on twitter, find them on facebook, check out their photos on flickr and even follow their blog!
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May your heart be filled with love, joy and happiness and may all of your days stay sweet!
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Often times I’m asked by other curious photographers how I package my products for my clients, so I thought I’d share a few photos from a recent order that went out a day ago. Admittedly, photographing my products sometimes becomes an afterthought, but this time I pulled out the macro lens and photographed in some gorgeous natural light.



I’m a sucker for paper products, packaging design and various materials – call it a fetish if you will – and I can spend hours in a stationery shoppe consuming inspiration and developing ideas. There are so many great packaging companies out there, yet unfortunately I have not been able to find a Canadian company that I’ve been pleased with. So, with my love of design, I create my own packaging by hand from the most basic of materials. It is a labour of love and I like the fact that I’m very hands-on in all aspects of my business where I can maintain the quality standards that I expect.




The photos in this series are of my CD/DVD packaging for my clients. The thing I love about creating my own packaging is that I can design it to my exact specifications based on what I need it for. Each CD/DVD folder can hold one or two discs and of course it gets finished with a satin ribbon bow and a hand written note enclosed.


I look forward to packaging orders; as I get to package the items as if I were to receive the package and imagine the joy and surprise of my clients when they receive their items.


Providing this much attention to detail and the care that goes into every item I create is just one extra little piece of hand-crafted fine art that sets me apart and my clients truly love.
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It’s been a while since I’ve enjoyed a Sunday to myself with a drive through the country and a camera or two in hand – so yesterday I met up with a good friend and off to Jackson’s Point we went starting with brunch at The Briar’s on Lake Simcoe. After brunch came a brief walk on the icy snow drifted dock with a view of all the ice huts out in the distance of avid fishermen.



What looks like a quaint little corner store – the coffee was certainly something else (and not in a good way). $2.35 for the equivalent of a Starbucks ‘tall’; one sip and your coffee is finished. The coffee at The Briar’s on the other hand was freshly ground and brewed to perfection.

I know the image of my cat Hanoon (an Arabic word meaning ‘affectionate’) seems out of place – but he is often the lucky recipient of the last few frames on my rolls of film before processing.
My Sunday was an awesome day with a great friend and a drive through the country side north of the city. It allowed me to slow down and enjoy moments in time. Sunday’s are great! Camera’s of choice for the day: Contax 645 and Canon EOS 1n. Film: Ilford Delta 400 Pro and Fuji 800z.
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